Youtube is the second most used search engine in the world. It is also the second most used social platform and the second most visited website on the internet. Youtube viewers combine to watch more than a billion hours of Youtube videos every single day.
It is no surprise then that marketers are growing their video ad spend by 25% year over year. If you want to get in on the video marketing trend, you’ll need to know how to make high-quality, engaging, and memorable videos that stand out amidst that billion hours per day.
This list will help you work intentionally to make more engaging videos that not only grab viewers’ attention but keep it. Read on to ramp up your video creation game.
You’ve got about 5 seconds to convince any viewer to watch your video. That’s it. Take time to consider how you want to use that first five seconds to achieve the goal.
Whether you opt for one of the rhetorical appeals (see below) or aim for a visual shock, you’ll need to do something if you want to stop the scrollers in their tracks.
2.Tell a Good Story
Human beings are storytellers by nature. When your videos, and your brand as a whole, tell a clear and compelling story, they will connect to your viewers on a basic level.
Stories are powerful enough that if you can tell a good story, that is often enough to get the engagement you want. If you’re still not hitting the mark, have a look at these analytics-based tips to see what might be missing.
3.Find the Right Appeal
These rhetorical devices have been used for hundreds of years since they were first written about in Ancient Greece. Consider how you’ll use them to appeal to your viewers on deeper levels.
Emotional appeals are those techniques that get right to your viewer’s hearts and hold on tight. Logical appeals are designed to present clear and sensical cases to your viewers. Meanwhile, ethical appeals rely on your viewers’ sense of fairness to get them to stay tuned.
4.Make it Visual
Of course your videos are all visual, that’s the whole point; but can it be more visual? If you have to explain something, give facts or numbers, or tell a story, make sure you have a visual representation, as well.
People have an easier time processing visual cues, making them more likely to react positively to your videos. Over the past 10 years, whiteboard videos have become extremely popular because they offer very visual stories to accompany sometimes complex information.
Think about how you can add creative imagery to accompany your videos and you’ll reap the benefits.
5.Know Your Audience
Whenever you’re trying to reach an audience with a message, it pays to know that audience. You should have a clear and fleshed-out image of your target audience in order to meet their needs, wants, and tastes with your videos. Try answering these questions about that target viewer:
- How old are they?
- Are they men or women?
- What are their hobbies?
- What are their pain points?
The more information you have about who you are trying to reach with your videos, the more likely you’ll be able to create video content that does that well.
Build an Audience With Engaging Videos
While digital marketing professionals spend a lot of time on SEO and PPC campaigns to bring more people to their brands, most of them agree that one major step will get you the best bang for your buck and your time.
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