With the insurance industry worth over 1 trillion dollars, it’s likely you are trying to get your piece of the pie.
If you want to get some of that money, you need to use the best marketing ideas for insurance agents. You have to have an edge because it is a very competitive market out there, and people don’t want to play with their health.
Continue reading this article, and to learn more about insurance agent marketing and how to grow your business.
If you aren’t showing up when people are looking for help with their insurance needs, you’re definitely missing out.
When you understand the ROI on medicare leads, you’ll be able to see quickly why you want to get in front of these people. Instead of hoping that you’re going to attract some people through other methods, you’ll be able to put yourself right in front of people that are searching for what you have right now.
Search Engine Optimization
Just like with paid search, when you optimize your website content to show up at the top of the search engines, you can get leads that are looking for what you have to offer.
Any time that you get in front of people that are actively searching for what you have to offer—it’s a sweet spot to be.
Keep in mind that search engine optimization isn’t going to get people to your business the same day like paid search can. Before you can rank at the top of the search engines, you have to prove that you are the best option for the people using the search engines.
Creating high-quality content and promoting your content is the best way to get rankings. Spending some time learning the ins and outs of SEO or hiring someone to take care of it for you can be a good way to get long-term attention online.
Create Trust Through Quality Design
Your website is like your online business card, resume, and more. It allows people to come to check you out before they even talk to you in many cases.
If your website looks less than trustworthy, it’s likely they are going to opt to go to another website that looks and functions better.
A few things that you can do to make sure your website makes people feel confident in you and your services are things like:
- Make sure your website loads fast
- Take time to write a quality about us section
- Breakdown your services, so they are easy to understand
- Create an easy to navigate design
- Make your website visually appealing
- List your contact information where it’s easy to access
When you do these things, they are going to help you get the results you want when people come to your website.
If you aren’t sure what’s working and what’s not, you can take the time to split test or hire someone to do split testing for you.
Create Blog Content Regularly
Websites with blogs get much more traffic than those without it. When you create blog content, you’ll have multiple pieces of valuable content to promote to your potential customers.
When people see that you know what you’re talking about and are a helpful person, they’re much more likely to want to work with you.
Most experts recommend that you do a blog post once a week, but if you want to build things even faster—you definitely can blog more frequently.
Get In Front of the Camera
Many people are too afraid to get in front of the camera, but it’s one of the most effective ways to communicate with people. When you get on video, people immediately can make a snap decision about whether they like and trust you.
If they get a good feeling from you immediately, it’s going to be much easier to get them to do business with you. On the other hand, if you’re nervous and shifty, they aren’t likely to trust you.
Don’t put too much pressure on perfection, but instead, focus on providing information that is going to help people make a decision about the complex issue of purchasing insurance.
Don’t Forget Reviews
Once you have some people you’ve helped, it’s a lot easier to get more customers. One of the things many people forget to do is to ask for reviews.
If you don’t ask for reviews, people aren’t likely to think about it and might not know it is important for your business.
When you do get some reviews, don’t rest on your laurels. You should continue to ask people for reviews because fresh reviews make people feel more confident with your business.
Create an Email Marketing Newsletter
Email marketing newsletters can help inform people about changes in the industry and other information that will be helpful to them. Besides that, it will also help you remain at the top of their mind.
When they need insurance, it’s likely your name is going to be in their mind, and they are going to want to do business with you. When people are familiar with you, and you’ve been communicating with them via email, they feel comfortable contacting you for help.
Use These Marketing Ideas for Insurance Agents
Now you have the information you need when it comes to marketing ideas for insurance agents. Instead of worrying about whether you’ll be able to make it in the business, you have all the tools you need to grow your leads, so you can close more sales.
Do you want to learn more about marketing, selling, and other important parts of being an insurance agent? Continue through our blog to get the help you need.