When looking to increase the amount of time that your users spend on your website, the content as well as images and internal linking need to be fully optimized. Whether you decide to do this on your own or you spend the money outsourcing to an agency, we have a list of some of the ways that you can begin to increase session duration, regardless of the business model you have.
Improve Quality Of Images On The Site
Website design is crucial when looking to increase the number of times users spend on the website and images are something that should not be neglected. If your images are not of the best quality this can harm your business as these are often the first thing a potential customer will see. By ensuring that they are the best possible quality you are likely to see people staying on your website and engaging with the content.
Optimize User Experience
In addition to the images, it is also crucial that user experience is optimized either in the house or through the use of a web design London agency. By optimizing user experience and ensuring that the customer can navigate the website freely, you are then likely to decrease the bounce rate and maintain a high customer satisfaction rate. This is great for business as customer experience is then at the forefront of every order, allowing you to put the customer first whilst maintaining a healthy number of sales.
Increase The Amount Of Internal Linking
Though user experience is needed to ensure that your customers spend time on your site, it is also important to implement the right amount of internal linking. This will help people to stay on your website for a longer amount of time as internal linking can help users to navigate freely. Though this may require content to be re-written, this will benefit you in the long term as this will increase the overall readability of the content on the website and help to boost overall E.A.T ratings.
Try Using Video Content
If you find people clicking off of a particular webpage without engaging, it may be worth changing some of the text on particular pages into a video format. This will not only encourage people to interact with your webpage, but it will help to capture the attention of your audience and provide them with the information that they need in an innovative way.
Steer Clear Of Pop-Ups
The final way that you can keep people on your website for a longer period of time is by steering clear of popups. If users are met with an abundance of pop-ups this can lead to them clicking off the site and finding information elsewhere. In order to prevent this from happening, it is important to stick to just one popup for cookies if necessary, as this will help to ensure that your customers know where their information is being used beforehand without intruding in their experience on your site.
With this in mind, there are a number of ways that you can increase engagement on your website, all it will require is careful planning and well thought out optimization strategies as this will benefit you in the long term. Which of these will you be starting with?