Are you not getting the visitors you’re looking for with your website? That isn’t surprising.
When 75% of people don’t click past the first page of Google results, you can’t get traffic without getting the SEO basics right.
If you’re looking for an SEO 101 guide, look no further. Keep reading to learn how to optimize your website to rank on Google.
Understand Your Audience Needs
The first part of creating an SEO strategy is understanding who your audience is and what they’re looking for on Google. You need to know this because you need to create your website content to show Google that you can meet their needs.
Think about the people in your industry and the type of questions they will type on Google. You can use these questions to create your service pages and blog posts.
Do Keyword Research
Once you have a list of topics that your audience is likely to type in Google, you’ll need to figure out what words they use to search for their answers. Keyword research will give you that answer.
Type in your topic idea into a keyword research tool to get a list of keywords that people type on Google. Your goal is to find phrases that get a good amount of searches. You can use these phrases to build out your content pages and rank for those keywords.
Optimize Your Meta Information
Your job with SEO isn’t complete once you have your web content. If you don’t tell Google what your content is and what to show searchers, Google will try to figure this out on its own. You don’t want this to happen.
Your meta information is what shows to searchers when they browse the search page. When you optimize your title and description, you can create a compelling reason for people to click-through to your content.
Optimize Your Site Experience
Creating great content isn’t the only part of ranking on Google these days. Google wants its users to have a great experience when they visit a site. With the Core Web Vitals algorithm’s introduction, Google will start taking user experience into account when ranking.
You’ll need to optimize the mobile experience, page speed, and website navigation if you want to rank high in the future. View your site from a mobile user’s perspective to make sure they can easily navigate and read your site.
Even if you do all the right things, you still might not rank high on Google. Some keywords are highly competitive, so the minimum won’t be enough to get rankings. That’s where backlinks help.
A backlink is a hyperlink from another website that points back to your website. They are counted as votes for your site. The more high-powered votes you have, the more authority gives your site.
Of course, not everyone wants to network and get backlinks themselves. That’s why they work with SEO agencies to build links to their sites. Look into SEO pricing to see if you have the budget to get links from SEO agencies.
Follow Our SEO 101 Guide for Success
You can’t afford to ignore Google searchers if you want to create a high-traffic website. Use the SEO 101 guide above to learn how to handle search engine optimization. SEO is a long process, so start today to start seeing results.
Do you want to learn more about using your website to boost your business? Head back to our blog to find more of our digital marketing tips.