People spend approximately 1 billion hours watching YouTube videos every single day. The result? It offers an unparalleled opportunity for the marketers of the world!
With so many daily users, marketing with YouTube has amazing potential for any up and coming startups. You can set up a free channel, post videos, and gain endless views, follows, and brand exposure. Throw some ad spend behind your efforts and the results can come even quicker.
However, you have to know what you’re doing first. After all, there’s no shortage of people creating YouTube content these days! Reaching (and entertaining) your audience and standing out from the ever-growing crowd can be a challenge.
Want some advice to make it happen this year? Let us help! Keep reading for 6 top tips for marketing with videos on YouTube.
Focus On the Title
Your video titles are all important when it comes to YouTube marketing. They have to grab your audience’s attention from the mass of other videos out there. Not only that, but they also need to compel people to click on them! Fail in either way and your content will drop down the rankings, reducing the chance that people will watch them along the way.
The best approach is similar to writing titles for blog posts. They should be concise, oriented around keywords, descriptive, and eye-catching enough to generate clicks! Want our advice?
Do some YouTube research to see what your competitors are doing. You can observe their titles and work out what they’re doing right or wrong.
Don’t Underestimate the Thumbnail
The ‘thumbnail’ is the image people see on the video before watching it.
And it’s fundamental to the success of your video! Poor thumbnails mean fewer views and engagements; good thumbnails mean the opposite. Make sure they’re eye-catching, relevant to the content, and compelling enough to generate clicks.
However, they should also be recognizable. In other words, people should see the thumbnail image and instantly know the video belongs to your channel. Keeping a consistent thumbnail design for each video will help you do it.
Be sure to keep your brand in mind when creating YouTube thumbnails though. Everything from the copy, colors, layout, and overall style should be on-brand and appropriate for your audience. That way, viewers will both recognize the stylish thumbnail and associate it with your business.
Don’t Forget Calls-to-Action (CTAs)
No marketing campaign’s complete without a well-worded CTA at the end! As you know, they’re downright essential for getting users to act on an offer and deliver the results you want.
The same goes for your YouTube videos. Including CTAs in them is sure to boost engagement with your channel and content. You could ask people to follow your channel, like the video, or share it on social. You could tell them to leave a comment, or direct them to a link that takes them to your website.
Feel awkward about issuing a CTA out loud? Don’t worry! You can include them in a button somewhere on the video or as a bit of copy in the credits.
Try to Collaborate
Be prepared: starting from scratch on YouTube can be demoralizing! You spend hours making high-quality content that delivers value to your target audience. You work hard to edit the final version, make the perfect thumbnail, and write the best possible description. And for what?
A few measly views! Until your own channel starts gaining traction, why not collaborate with other YouTubers who already have an audience? Reach out and offer to be on one of their videos. If you’ve got the expertise that can help their viewers, they could be more than happy to have you on.
It’s a win-win. They get valuable content and your channel gets newfound exposure. With any luck, their audience will become your audience.
Leverage Other Marketing Channels
Marketing your videos is another crucial element to getting the ROI you need. Sure, you could post your content and just wait for people to watch it. But you’re going to get a much better response if you put effort into its distribution. Remember, all it takes is one share from an influential person for a video to go viral! But you have to get the video out there in the first place for that to happen.
For example, you could email your subscribers with a link to the video, share it on social media, or conduct influencer outreach. You could even repurpose those YouTube videos for other platforms. For instance, you can use a YouTube MP3 downloader to strip the audio from it and then post it on podcast platforms.
Being proactive with distribution will deliver the initial views that your content needs. The initial bit of momentum you gain should start to snowball until you’re getting the engagement you deserve.
Consistency is another important aspect of winning with YouTube marketing. Posting regular videos on a certain schedule is sure to make a difference.
After all, it means putting more content out into the world! That’s always a positive when it comes to cultivating an audience, increasing engagement, and building a brand. There’s just more opportunity for people to watch your videos and discover your channel.
Think about that before getting started. Decide on a video publishing schedule that’s realistic and commit to it. Stay consistent with your video production and (assuming the content’s good enough) it’s only a matter of time before you get the following you want.
Find Success Marketing With YouTube
Are you hoping to leverage the popularity of YouTube to market your business? Well, we don’t blame you!
This monumental platform attracts mind-boggling numbers of users every month. Done right, you can generate an audience and attract new leads and additional conversions in the process. We hope the tips in this post will help you do exactly that! Keep them in mind and your foray into marketing with YouTube is sure to prove far more fruitful.
Want to read more articles like this one? Search ‘YouTube’ on the website now.