A well-designed website is one of the most important strengths of any business and can make the difference between success and failure. These days, the majority of potential customers will visit your website before they ever contact you or make a purchase. That’s why you must ensure they’ll have a positive experience on your website. Customers will often compare your website with those of your competitors, so to stand out from the crowd, you must take your business website to the next level.
Optimize Your Website Speed
Website speed is one of the most important factors in the success or failure of a business website. Studies have shown that slow loading times are the number one biggest frustration for web users and 50% will immediately leave a page if it takes more than 5 seconds to load. Not only does slow website speed infuriate potential clients and customers, but it is also negatively viewed by search engine spiders which can seriously affect your site’s ranking on the results pages.
Various products can help to improve your website speed. It is worth shopping around for great tools to tremendously improve loading times. Software solutions can be directly integrated as plugins and templates into your existing website which will immediately transform your website for the fastest speed. This will increase customer satisfaction and search engine rankings, both of which will have a positive effect on your business.
Incorporate Chatbots For Direct Customer Engagement
Many advantages come with incorporating chatbots into your business website. The main advantage is you get a consistent customer interaction, so when somebody visits your website and wants to know about the pricing or the type of services you offer, the response that the chatbot generates will be the same every time. The chatbot stays on message and that message is the same as your marketing team has developed. Chatbots are also far cheaper than traditional live chat. If you want to incorporate a traditional live chat into your website then you need to hire and train someone who will be able to interact with visitors and who has a thorough knowledge of your business, products, and services.
There will be lots of people that come to your website accidentally or who aren’t really interested in what you are selling. It would be a huge waste of money and time to allow a real person to speak to visitors who are never going to become a customer. Chatbots will respond the same to every visitor, so genuine customers will not be neglected because you are stuck communicating with someone who is not truly interested.
Invest In Quality Backlinks
One of the most effective ways of increasing your website’s standing on search engine results pages is by investing in off-site SEO. This means that other websites and blogs incorporate links to your business websites in articles or other content on their websites. Not only will this directly increase the traffic to your site as their visitors will be directed to your website when reading this content, but having many backlinks to quality websites is one of the most important things that search engine spiders lookout for when ranking websites.
Having many backlinks increases your website’s authority, but it is really important to understand that not all backlinks are born equal. You can have 1,000 backlinks, but if they are on websites that have very low authority in the eyes of search engine spiders, then they are not going to boost your website to any great extent. The art of link building is to invest in quality backlinks on websites with a high level of authority. When the search engine spiders see that your website is being referenced and linked to on websites which the algorithms consider to be quality sites, your website will get a significant boost on search engine results pages. Your ranking on result pages is so important because 80% of web users will not even look past the first 5 results of a search and so the higher your website ranks, the more visitors you will get.
Your business’s website is so important and it is an area that needs significant planning, time, and investment. These days, every type of business is operating in a crowded market and the quality of your website can be the deciding factor in the success or failure of your business. So, if you are looking to take your business website to the next level, be sure to follow the advice in this guide.