People are spending more time than ever watching video content online. The average adult now spends an estimated six hours per day watching videos.
If you’re looking for a way to get eyes on your great content, you’ll want to think about more than just your shot choice. The editing process is when a video really comes together, and having some video editing techniques in your pocket can help you create better videos.
Keep reading to learn about five techniques that all amateur editors need to master.
Label Your Footage
Labeling each clip is the first thing you’ll want to do once you’ve imported your footage. While it might not be the most exciting part of the post-production process, labels can help you select the right footage every time.
The alternative — clicking each clip until you’ve found the perfect shot — can waste hours of your time. So trust us when we say that taking the time to label upfront is in your best interest.
Find Your Software’s Shortcuts
Speaking of saving time, every piece of editing software has its own unique keystroke shortcuts. Learning those shortcuts (or having a quick reference guide nearby) can speed up the editing process by quite a bit.
If this is your first time editing, we suggest using something like Adobe Spark. It’s a relatively straightforward way to cut video online, and its shortcuts are simple enough to learn that you’ll be zipping around your timeline in no time.
Check Your Audio Levels
Though the video is a visual medium, audio is what makes a video stand out. Without crystal-clear audio, you’ll have a hard time keeping your audience’s attention.
And while you shouldn’t have to tinker with the audio too much, you’ll want to at least keep an eye on the audio levels as you edit. Adjusting levels is as simple as dragging a slider up or down. The golden standard for audio is a decibel level of -12dB.
Another quick note, make sure you adjust audio levels for both channels (right and left). Otherwise, your audio will sound lopsided.
Avoid Cliché Transitions
As fun as star wipes and checkerboard transitions are, they’re not something you want to use outside of a family slideshow.
If you’re publishing professional content, you should use professional transitions like fades and cuts. Most software has built-in transitions that you can experiment with, so have some fun and spice things up from time to time by choosing a new transition.
Establish a Mood With Music
Non-diegetic sound (sound that takes place outside of the video’s narrative universe) matters every bit as much as dialogue.
When selecting the right music, pick something that suits your video’s mood. Fun and upbeat songs are always a good go-to for product videos, for instance, while you’d want something more somber if you’re looking to establish tension or suspense.
Le Fin: Create Beautiful Content With These Video Editing Techniques
Video editing techniques can take a while to learn. And that’s okay!
What’s important is that you remember what you’ve learned today and stick with it. You’ll create great videos in no time!
And don’t forget to check back with our blog for more great content.