Choosing to add a newsletter to your marketing practices is a great move that can help to attract a fantastic audience and more interest in your brand. However, you might be a little confused as to the sort of content that you can put in a newsletter when you first start doing them. Here are some of the things that you should think about including in a newsletter.
One of the greatest things about newsletters is that they can really be about anything you could want. Many of the best newsletters are used by their brands as little more than a catch-up. People want to know what their favorite brands are up to, especially if you are not that active on social media. The newsletter could be the perfect place for you to share a little about what the company has been up to.
If you are preparing for a product launch, this could also be the ideal place to tease a little into what has been going on behind the scenes. From some of the processes that have been used to make the product to some of the transformations it has undergone, there is plenty that can be shared.
When the sales periods roll around, you will want to drum up as much interest as you possibly can in what you have to offer. While social media might be your go-to place to announce a sale, there are several other sources you could pursue and one of them is newsletters.
Newsletters are only seen by a handful of people if they have signed up for them, compared to the many who might come to shop at your sale. For this reason, you might want to think about offering some sort of special discount through your newsletter. Something as simple as an additional 10% off with a specific bonus code could be a fantastic treat here!
Another fantastic use of your newsletter is to let it cast a spotlight on your customers. They might decide that they want to share pictures on social media of them using your products. Collect these together and – with their permission – consider showcasing some of them in the newsletter.
The other way to do this is by offering guest spots to your customers and giving them a chance to write a short paragraph or two for the company. This could be a neat way to let them express their love for your business!
When it comes to a newsletter, you could squeeze anything into it. From big announcements to the latest recipes that you have cooked up, there is truly the potential for everything to find a home here. Think about your business and the sort of content you think reflects it the best. If you are able to come up with some brilliant ideas, make sure they are sent out to your customers in the form of a newsletter as soon as you can!