The number of people using their mobile phones to search the internet and carry out transactions has grown exponentially in recent years. That’s why it is so important that your website is able to accommodate these visitors and give them a great user experience every time.
In much the same way as it is important to use someone like searchengineland when looking for the perfect link building service providers, it is equally vital that you take the right steps to ensure your website qualifies as being mobile-friendly.
Here are the boxes that need to be ticked in order for your website to achieve mobile-friendly status.
Speed is essential
Every one of your website pages needs to load almost instantaneously if you want to avoid losing traffic.
The retail behemoth famously discovered that it lost 1% of sales for every tenth of a second in page loading time. Traffic drops by about 20% if the loading speed is not up to scratch.
Make sure your site loads quickly and test it regularly.
Get your keyboard settings right
Nothing is more frustrating for a customer than to experience issues when filling in their details to complete a transaction.
The usual reason for problems is when the pop-keyboard is not able to appreciate the context of what is being input into the fields.
Make sure you have a context-friendly keyboard that populates fields with the right format and presentation of data.
Incorporate user-friendly interface elements in your site design
Drop-down menus and other navigational shortcuts are great for enhancing the user experience. Sometimes, you find that these elements of a website simply don’t work when using a mobile device.
Ensure that all of your user interface elements are mobile-friendly.
Your payment gateway has to work properly for mobile devices
When a customer has previously inputted their payment information they want to be able to return for a new transaction without the need to repeat that task.
Mobile pay platforms are designed to make it as easy and quick as possible to complete payment online. If you are running an ecommerce site this is a must-have element of your mobile-friendly design.
Customers need to be able to read your emails
So many of us use our mobiles to check emails. Some websites still haven’t sorted their configuration out so that email communications can be opened and read successfully using a mobile.
Always check the readability of your emails and ensure that your communications are mobile-friendly.
Optimize the checkout experience
Checkout abandonment is a major issue. One of the primary reasons the abandonment rate is so high is because the checkout process is too complicated or time-consuming.
A mobile-optimized checkout solution tends to have multiple screens rather than one long screen that is harder to navigate. Make sure it is as easy as possible to complete a purchase on your website.
Make it easy to go back
Pressing the back button on your keyboard can be second nature when you want to return to a previous page.
Too many mobile websites fail the “back button” test. You need to configure your mobile-friendly website so that a deep-linking technique allows this to happen.
If you can tick the boxes on all of these key requirements you should end up with a website that is mobile-friendly. That has to be good for your business.