Google has been the most popular search engine since it was released online in 1998. There were so many changes afterward, but one thing that has remained constant is the following: Getting organic traffic is correlated with your current position on Google’s search results page.
When you have an effective campaign that puts you on top of the search results page with several keywords related to your company, you can expect a lot of traffic to come your way. On the other hand, your website might be live, but it needs more visibility in the SERP, and if so, you can expect a few organic visitors to find their way to your landing page. Here are some things that you need to know.
1. CTR Matters
Click-through rate or CTR is the ratio of links your website receives on search engines. The primary factor that can affect this ratio is title tags, and this is normal. After all, the goal of the title tag is to provide enough value that the visitor will be interested enough to go to your site. You have to create one that is compelling enough that many people will want to click and see what is going on. See more about CTR on this page here.
2. Understand your Target Audience
As with any other traditional marketing strategy, you need to know and understand what your visitors are looking for and how most of the consumers in your niche react. When they search for a product or service, they might need something fixed, such as a leaking roof or where to eat in a specific area.
When the site user knows the issue and is looking for a fix, you will need to come up with solutions that apply to them. The keywords might include a certain product type, feature, and location that the visitors are compelled to check, especially if the business is near their homes.
3. Do an Update on Existing Articles
Plenty of pages have not received any updates within the last few years. If you see two or more of them, know that they are already outdated, and you might want to rewrite some of the information on the content. You can add relevant details, changes, and improvements that provide value to the readers.
Review and identify these changes and if you have an editing team, send it to them for more accuracy. Overall, the post might require something fresh, and Google should be able to index it easily since it has improved, and it is more valuable.
4. Search for Pages with High Potential
Some of your pages have already gained some traction in the past. If this is so, know that it could use some boosters to reach the first page of the SERPs. This is where you can get at least 30% of traffic and clicks to maximize your website.
The first thing that you can do is to use tools like the Performance on Search result console and read the reports. You should focus on the ones that have rankings between 6 to 20, and these are the ones that you should focus on improving. This is where an SEO service based in the UK can help you with what to do.
Update the formats, add pictures, and improve the visuals. Rewrite posts, so they are easier to skim. Add bullet points, internal links, and strategies that will tell the visitors to act right away. Optimize everything so they will meet the users’ search intent and they can rank better.
5. Assess the Site’s SEO Campaign
You need to know your website’s weaknesses to know what areas to improve. Get SEO services in Milton Keynes, where experts can help you assess and make some improvements that will help you make it to the top.
Most reports will include strategies and keywords that will help you rank better. Write content that is similar to the top ten on Google and highlight the answers that can earn a snippet position on the search engine. You will also need to have the domains where you should focus on getting backlinks and avoid being spammy. If there are technical issues or need improvement on the site’s user experience, you can always rely on the experts in the UK to help you fix these issues.
6. Check the Site’s Technical Aspects
Poor architecture and website information can make a campaign fail even if the best experts help you in the UK. If the website is not user-friendly and it is not easy for Google to crawl it, then don’t expect much with the rankings. This is where you perform technical audits and ensure that you deliver an excellent page experience.
You should monitor your speed on both the application and desktop site and make improvements whenever necessary. The file sizes should be smaller and edit the images with certain apps to make them clean, structured, and well-chosen on a live webpage.
Browser Cache
When the web browser shows a certain site’s page, expect that it will include various resources that are stored in a computer device. This way, when the visitor returns to the site, the resources do not need to load again.
Get free plugins on WordPress or create codes that will enable browser caching to make it easier for you and your visitor’s site. Also, prevent those files like CSS and JS that can slow down your website and make everything smaller so they will show up faster.