Introduction
Marketing for a small business is a different game, but if you are hoping to scale your business, marketing becomes a significant aspect of the company’s scalability.
At a high level, a marketing analytics tool is a data-crunching machine that allows marketers and business owners to track the performance of their ads, landing pages, and email campaigns.
If you are not using the best tools, you miss out on some essential and exceptional features. Here are some best features of a marketing analytics reporting tool.
Ease of use
A marketing analytics tool must be easy to use, even for non-technical users. It should have an intuitive interface and user experience (UX), making it easy to learn and use and start.
Web form analytics
Web forms are an essential part of any website. They help you gather customer data, but how do you know if yours works well?
A marketing analytics tool can help you assess the effectiveness of your web forms so that you can find out what works and what doesn’t.
Find out which web forms are the most effective. Are customers filling them in? If not, why not? The answers to these questions will give clues as to what may need changing or improving.
Heat maps
Heatmaps are a great way of identifying areas of your website that aren’t performing well. You can also use them to improve existing layouts, helping you identify which elements need to be moved around or removed.
Heatmaps are especially useful for e-commerce sites because they show how users interact with different pages and elements on the site.
For example, if you’re selling shoes online, you’ll want your heatmap software to highlight which products sell the most quickly and why this is happening (or not happening).
Dynamic Email tracking
A marketing analytics tool can track email opens and clicks, which is excellent for measuring the effectiveness of your email campaigns.
Companies can also measure engagement by tracking how many recipients click specific email links. This will tell them what content resonated most with the consumers and help them tailor future messages accordingly.
You’ll be able to see how many times an email has been opened; this will help give you an idea about the number of people who saw it in their inboxes, regardless of whether they clicked on it.
The response rate tells one how many people responded after viewing the email—for example, by clicking on a link or submitting information through a form embedded within it—and gives valuable insight into how successful your campaign was.
Customizable automated reporting
You can set up automated reports to be sent to stakeholders as they are created or updated. This means you don’t have to worry about manually scheduling your reports or digging through old data when new information is added.
You can also use the reporting tool to set up alerts that notify stakeholders of important events, like a drop in sales or an increase in traffic on a certain page. This helps ensure that nothing critical slips through the cracks, even if you’re not around at the right time (or ever).
It is one of the primary reasons you must invest in a marketing analytics reporting tool.
Conclusion
These are features of the most popular tools currently available on the market. Each tool may offer slightly different features, but they will help you make better decisions about your business by analyzing data from multiple sources in real-time.