Google Ads is not easy to handle and often requires finding a professional who can help you with monitoring and planning your advertising campaigns, but it is worth it. Google Ads can be an amazing source for new leads, sales, increased profits, and brand awareness.
A lot of people are afraid to experiment with their Google Ads account because they do not want to mess up anything that has been set up a long time ago. But the most important fact that they have no clue about is that the worst thing you can do to your Google Ads account is doing nothing at all.
To help you improve your Google Ads account faster, you can try out free Google advertising tools by Clever Ads – it will save you time and some worries. And if you want to learn more about Google Ads and how you can improve your account, then check out these tips below.
Tip #1: Perform a Proper Keyword Research
Before you start adding new keywords to your Google Ads campaign and start your experimenting, a smart thing to do is to perform proper keyword research. Google is offering you a completely free tool called Keyword Planner, which you can use to figure out what new keywords you could add to your campaign.
To find the Google Keyword Planner, you need to sign in to your Google Ads account, then click the Tools icon, and under the option of Planning, you will see the Keyword Planner. To use this tool, you simply need to enter your website’s URL in the empty field, and the Keyword Planner will offer you some new keywords.
Also, you can start a brainstorming session and come up with keywords that you think would be great for your business. Even though Google Keyword Planner is a smart tool, nobody knows your industry better than you do. Maybe you are an official and only seller in your country of a specific brand? That would be a great idea for at least a few strong keywords.
Tip #2: Start Using Location Targeting
Location targeting can be beneficial both for local businesses and also for those businesses who ship to the whole country or even the world. Or, for example, if you ship or offer your services only in specific areas, make sure that you mark only those areas in your Location settings. Otherwise, you will be wasting money on people that will never become your customers and leaving your website visitors unhappy.
And if you leave your website visitors unhappy, they might leave negative reviews that other visitors will be able to see. This might be bad for your business. So if you see a negative review like that, you should always take action and edit your Location settings in Google Ads.
Also, when you go to your Location settings, see which locations are generating the most visits and conversions. Think about the possibility of earning even more profit by increasing your advertising budget for the most successful areas and decreasing for the non-successful ones.
Tip #3: Make Sure Your Keywords, Ads, and Landing Page Go Along
You need these three factors to go along to increase your Quality Score, which will help you win a higher position in the Google Search results. And as you know, the higher the position, the better the results, and the bigger the profits. It is no secret that the higher you are on the search page, the more clicks your advert will get and the more sales you will be able to make.
On the other hand, if you are playing tricks or it is a simple misunderstanding, but your ads and keywords state a different thing than your landing page does, this might decrease your Quality Score significantly. Also, this will cause most new visitors to leave your website just after they clicked on it, which is bad both for your Quality Score and budget if you chose the pay-per-click method. And always remember that quality content is always good for the digital marketing and SEO of your website.
Tip #4: Check Which Keywords Are Underperforming
Make sure you always schedule an occasional checkup on your keywords. Take some time to review what kind of keywords you have and how they are performing. This will help you eliminate some keywords that are no longer relevant to your business and also the underperforming keywords, costing you extra money and giving you no benefits.