That’s like an anthem used by businesses across the globe. However, with so much content available online nowadays, there is no guarantee that your website domain or subdomain will rank higher.
But, hang on! It doesn’t mean that you can never achieve that goal. All we want to suggest is that you need in-depth page analysis to confirm whether your website is going in line with the guidelines set by the search engines.
That’s why website analysis is one of the most vital steps that ensure your online presence. If you are new to the online world, let’s help you understand the importance of analyzing your website.
It Allows You to Discover “What’s Wrong” in Your Website
You are probably wondering, everything is right. It’s doing the job. But usually when you perform analysis, you often discover issues that are not visible to the naked eyes. For instance, duplicated codes, unoptimized images, links pointing to different pages. You’ll find various errors that might be hindering the smooth functioning of your website. So, using a tool, you can easily locate such issues and timely rectify them.
Not only that, if you use free google rank checker tools, you’ll further improve the selection of your target keywords. And eventually, all this combined will help you to boost the rank of your website higher than earlier.
It Allows You to Improve Your Website’s Speed And Performance
Those who still think website speed does impact the outcomes, consider these facts. More than 40% of consumers leave the website that takes more than 5 seconds to load. Even a single percent delay in the loading time results in around 7% reduction in the conversion rate.
Therefore, website analysis will help you find the loopholes that are hindering the loading time. Ideally, Google recommends a loading time of 5 seconds.
It Allows You to Track Marketing Campaigns
Different marketing campaigns require different prerequisites to reach the optimal destination, i.e., better ranking and conversion rates. Right? With proper tracking, one can easily optimize the content and other factors.
Plus, you can easily track what your competitors are doing for the same set of words and after due deliberation, you can prepare your content calendar and marketing strategies.
It Allows You to Safeguard Your Online Website From Attacks
A regular website analysis helps you identify sources that might be impacting your website. For instance, you can easily decode the codes that might be making your website vulnerable to online attacks.
Also, with Google and other search engines updating their algorithm, there are chances that your website might fall short of privacy guidelines. With regular analysis, you can easily spot such misses and get on with your marketing strategy.
You may think search engines will find your website, just on the basis of the content quality. That would have been good. But that’s not how algorithms work. In order to get noticed by the crawlers, you must make sure the efficiency and effectiveness of your website in every manner.
That’s the only game plan that will allow you to engage with your audience and convert them into customers. So, make sure you have all the necessary tools or tracking software to further improve the end results of your campaigns.